Create their very own custom magazines with ICM Custom Publishing Services
Here is a chance for companies to do what major marketers such as Wal-Mart, Starbucks and Office Depot are already doing. We give companies the chance to tell their stories in a medium that grabs attention and has a high level of credibility, and to help them plan and execute their new marketing, we have a team of awardwinning magazine writers, editors, photographers and designers.
“Boone Hospital Center was looking to enhance our quarterly community newsletter,” says Ben Cornelius, manager of marketing and communication at Boone Hospital Center. “We wanted a slick, professional, colorful publication that truly reflected the amazing care at Boone Hospital. Today, we reach a far broader audience with our Boone Hospital community magazine. We also know it’s being read by people in mid-Missouri. The most amazing indicator of our success is that we constantly get requests to subscribe to the magazine. People now see our former newsletter as a professional publication and they look forward to receiving it.”
What is Content Marketing?
The Content Marketing Institute, an organization that educates the world on the reasons and techniques of content marketing, defines content marketing as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”