Boone Hospital Center reports its quarterly magazine produced through a partnership with ICM Custom Publishing Solutions has created a buzz for the hospital.
“Boone Hospital Center was looking to enhance our quarterly community newsletter,” says Ben Cornelius, manager of marketing and communication at Boone Hospital Center. “We wanted a slick, professional, colorful publication that truly reflected the amazing care at Boone Hospital. Today, we reach a far broader audience with our Boone Hospital community magazine. We also know it’s being read by people in mid-Missouri. The most amazing indicator of our success is that we constantly get requests to subscribe to the magazine. People now see our former newsletter as a professional publication and they look forward to receiving it.”
Market Research Illustrates Effectiveness Of Custom Publishing
Boone Hospital Center is operated by BJC Healthcare, one of the nation’s largest and most successful not-for-profit health care systems.
BJC’s Market Research division recently conducted a survey of the recipients of Boone Hospital Center’s myBooneHealth magazine that is published quarterly and distributed throughout 15 counties in central Missouri. A survey link was mailed or emailed to random selection of 9,351 recipients. The survey received a 4 percent response rate with 92% of all surveyed recipients recalling receiving the publication in their mail. 84% of recipients said they were very likely to use the hospital for their next health care service as a result of what they had learned from the magazine. 93% of recipients said the magazine created a positive impression of the hospital.